I used to spend a couple of hours a week  in sites like eBay, Amazon or MercadoLibre trying to find interesting stuff, sharing content and reading comments. .. Did that last phrase sounded familiar to you?,  that’s the same thing we still do, more days and hours a week in such sites as Facebook, mySpace, etc, etc?. Apparently, instead of spending money in things we barely need, now we spend more time (= less money) reading stuff, comments / tweets, pols, playing online, etc. This slow decay could be associated to several factors like international crisis, inefficient search, new competitors (mercadolibre (AR), craiglist, olx, and so…), among others, but at the end the Real and simple reason is that is not fun anymore.

Over the years we changed the way we use and have fun with internet, and fastest connections allow us to get more content, streamings, and realtime communications. Finally facts of our daily life and history became reflected and published.

This is a rank that describes the average user behaviour for US on 2004.

And this is for the year 2006

As a verification to my point I mashed up a couple of trends graphics, showing a comparison about searched terms in ecommerce and social. (source: google trends)

- Argentina

Here, in Argentina,  Mercadolibre.com (local ebay and ex affiliated to them), was crushed by facebook before october 08.

- All regions

Same thing for all reagions 6 month before.

Leandro.

Technorati Profile

If you pay attentio to the chart in the lower part shows how “news about” twitter eclipsed any other thing on the web, at  least for a couple of days (the kutner effect).

Cheers!

Leandro Milmanda Perez